Apparel designer - performance wear

About Us : Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Note : We are strongly looking for an Apparel / Fashion Designer coming from a relevant experience in Active / Performance / Athleisure Wear. Relevant profiles please share your updated resume with portfolio links on your resume.

Job Summary : We are seeking a highly driven and creative Apparel Designer to lead end-to-end product development for new and evolving categories for CULT under Performance Sports wear-Men & Women. This role requires a strategic thinker with deep knowledge of technical fabrics, strong aesthetic sensibility, and a consumer-first mindset. You will be responsible for transforming unmet consumer needs into innovative, functional, and brand-aligned products—from initial concept to final execution.

Key Responsibilities :

• Conduct trend and market research for concept development.
• Participate in the creative process of user surveys, market analysis, and feedback data collection.
• Translate research insights into design decisions across collections.
• Sketch seasonal line sheets for both Men’s and Women’s collections across Running, Training, Yoga, and Athleisure.
• Regularly conduct Cult store user surveys to gather product feedback and improve design direction.
• Develop and maintain detailed tech packs and ensure updates based on vendor and development feedback.
• Manage and update key trackers :

○ Product Development Tracker ○ Attribute Sheet Tracker ○ Catalog Shoot Tracker

Qualifications and Skills :