SEO Content Writer

The charter for this role will include :

Manage the creation and distribution of content aligned with our Content and SEO Strategy.

Drive content strategy, ensuring alignment with business goals and customer needs.

Run content experiments, analyse performance, and iterate to optimise results.

Shape content standards and ensure consistency across all touchpoints.

Ideal Persona would :

3+ years of experience in writing long form content for various channels.

Strong background in B2C / D2C marketing with experience in writing and editing content for SEO.

Proven track record in content strategy and execution, with hands-on experience in writing and managing content across channels.

Strong problem-solving ability, capable of handling complex content challenges and driving measurable results.

Excellent collaboration skills with experience managing cross-functional teams and working with multiple stakeholders.

Passionate about staying ahead of industry trends, continuously innovating in content marketing strategies.

Well-versed in the study abroad industry and comfortable writing and rewriting content across different topics and formats.

Familiarity with editorial writing, publishing, and design tools such as Grammarly, WordPress, Canva, and others. Experience with SEO and keyword research tools such as Semrush is a plus.

Adept at writing quickly under strict deadlines and working with SEO analysts, designers, and domain experts to produce compelling long-form content (blogs, landing pages, website content)

A team player who can share clear feedback and navigate the organization to get the job done.