Copywriter

Key Responsibilities

• Create ideas & write copy that make for great content on air & across other mediums for the consumer
• Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership
• Create ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelines
• Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals
• Write scripts / storyboards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer
• Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required
• Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums
• Turn around the copy requirements speedily & with a quality focus within the defined timelines
• Translate and adapt copies received from other stations to be aired in the local station
• Coordinate multi-location activities with respect to scripting and content

Internal Stakeholder Management

Personal Attributes

Technical Skills & Qualification Required