Senior Data Scientist - eCommerce Analytics

Responsibilities :

• Define and set up eCommerce KPIs across the customer journey (traffic, conversion, retention, basket size, etc.
• Work with marketing, merchandising, operations, and technology teams to establish data tracking and reporting needs.
• Help build dashboards and reports to monitor site performance, category performance, and marketing ROI.
• Identify trends, opportunities, and root causes of underperformance in areas such as product availability, pricing and promotions, checkout funnel performance, customer retention, and channel acquisition effectiveness.
• Help set up cohort analysis, customer segmentation, and funnel analytics.
• Partner with the eCommerce and data engineering teams to ensure data quality and availability from digital channels.
• Propose data-driven experiments and quick-win ideas to accelerate growth.
• Guide and support business teams in understanding and interpreting digital KPIs.

Requirements :

(ref : hirist.tech)