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Senior Media Buyer (4yrs+ experience)

Senior Media Buyer (4yrs+ experience)

Throttllkanpur, India
5 days ago
Job description

We’re Hiring : Senior Media Buyer (Performance Focus | 4yrs+ Exp. )

Throttll is looking for a results-driven and analytical Senior Media Buyer to manage and scale our paid acquisition channels. Reporting to the Head of Performance Marketing, this full-time remote role requires a self-starter who can effectively manage and optimize multi-platform campaigns globally to achieve aggressive ROI and customer acquisition targets.

Position Details

Position : Senior Media Buyer

Location : In Office preferred, Remote applicants can also apply.

Type : Full-Time (Immediate Joining Preferred)

Salary : Highly Competitive

Key Responsibilities

Strategy & Campaign Management

  • Budget Ownership : Manage and optimize multi-million dollar annual budgets across performance channels including Google Ads (Search / PMAX), Meta (Facebook / Instagram), and TikTok Ads .
  • Campaign Lifecycle : Develop, launch, and meticulously manage paid media campaigns from initial setup and audience targeting to creative rotation and bidding strategy across global markets.
  • A / B Testing : Design and execute structured tests (audience, creative, landing page, bidding strategy) to continuously improve key performance indicators (KPIs) such as CPA, ROAS, and LTV.

Analysis & Optimization

  • Performance Monitoring : Conduct deep-dive analysis on campaign data daily, identifying underperforming segments and quickly reallocating spend to maximize efficiency and scale.
  • Creative Feedback : Work directly with the distributed Creative team to provide data-backed feedback on ad performance, guiding the development of high-converting assets.
  • Tracking Fluency : Ensure flawless conversion tracking setup (including CAPI / Conversions API implementation) and leverage advanced attribution models to accurately measure channel effectiveness.
  • Collaboration & Guidance

  • Cross-Department Alignment : Partner with the Sales and CRM teams virtually to ensure seamless lead qualification, tracking, and post-conversion success is integrated into media buying strategy.
  • Vendor Management : Manage platform representatives (e.g., Google / Meta account managers) to pilot new products, secure early access to betas, and maximize platform support.
  • Reporting : Present complex performance data and strategic recommendations clearly and concisely to senior leadership and marketing stakeholders using virtual tools.
  • Requirements

    Proven Experience : 4+ years of hands-on experience in a dedicated performance marketing / media buying role, managing large-scale budgets across multiple ad platforms simultaneously. Technical Proficiency : Deep working knowledge of conversion tracking, pixel implementation, and the interplay between media platforms and analytics tools like Google Analytics 4 (GA4). Tool Mastery : Advanced proficiency with Google Ads, Meta Ads Manager, and Excel / Google Sheets for pivot tables, VLOOKUPs, and data modeling. Experience with platforms like Tableau or Looker is a plus. Analytical & Communication Skills : Exceptional quantitative analytical skills and the proven ability to translate complex media data into clear, actionable business insights and strategic plans in a remote setting.

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    Buyer • kanpur, India

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