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Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

NovaReach Adskolkata, west bengal, in
17 hours ago
Job description

Position Overview

We are seeking a driven Acquisition Marketing Manager to lead all customer acquisition efforts across paid and organic channels.

Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue.

You’ll work cross-functionally to align paid media, SEO, and content strategies, managing performance campaigns on Google Ads, Facebook Ads, and LinkedIn Ads .

This role demands a marketer with both strategic thinking and hands-on execution skills — someone who knows how to turn traffic into measurable conversions.

Key Responsibilities

  • Plan, launch, and scale lead-generation campaigns across Google Ads , Meta , and LinkedIn .
  • Build and manage acquisition funnels from awareness to conversion.
  • Partner with content and sales teams to align messaging with buyer intent.
  • Track and analyze KPIs (CPL, CPA, ROAS, lead-to-sale ratio).
  • Lead A / B tests on landing pages, creative assets, and CTAs.
  • Optimize media mix and bidding strategies for maximum ROI.
  • Identify new channels, audiences, and growth opportunities.
  • Present campaign performance and strategic recommendations to executives.

Qualifications

  • 4+ years of experience in paid acquisition or performance marketing.
  • Proven success in lead-generation campaigns and conversion optimization.
  • Strong grasp of Google Ads , Meta Ads , and CRM-based targeting.
  • Analytical mindset with experience using GA4 , HubSpot , and Data Studio .
  • Excellent project management and communication skills.
  • Experience with SaaS, B2B, or e-commerce industries is a plus.
  • Why Join Us

    You’ll be the engine behind customer growth — owning acquisition strategy from end to end.

    This is an opportunity to work with a forward-thinking marketing team that values precision, experimentation, and measurable success.

    Compensation

  • Salary : $16,000–$20,000 / month
  • Bonus : Based on quarterly lead generation and ROI metrics
  • Benefits : Global exposure, hybrid work model, and growth track to Director-level roles
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    Manager Lead Generation • kolkata, west bengal, in

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