Lead Generation Specialist – SAP Solutions

Lead Generation Specialist – SAP Solutions

About WMS (www.wmsspl.com)

WMS Middle East is a trusted SAP GOLD PARTNER based in the UAE, delivering tailored ERP solutions to

businesses across the region. As an official SAP partner, we specialize in helping clients drive digital

transformation and improve operational efficiency. Our team thrives in a collaborative, growth-focused

environment where innovation and client success come first.

Location : Remote India

About the Role :

WMS is looking for a highly driven Lead Generation Specialist who can consistently deliver high-quality, sales-ready opportunities for our SAP and enterprise solutions team. This role is critical to building a revenue-backed pipeline and supporting the organization's growth strategy across GCC, MENA, and India.

This position is suited for someone who understands B2B / enterprise sales cycles, can reach decision-makers, and knows how to qualify, nurture, and convert interest into real business opportunities.

Why This Role is Critical : This is not a data-entry or marketing support role. This is a revenue-focused, pipeline-creating position that directly contributes to company growth.

Key Responsibilities :

Pipeline Creation & Opportunity Generation Consistently generate qualified, high-intent leads that convert into real sales opportunities for the sales team.

Targeted Prospecting & Outreach Identify and engage decision-makers (CIOs, HR Heads, CFOs, IT Leaders) through cold calling, LinkedIn, email and direct outreach, achieving strong response and engagement rates.

Lead Qualification & Scoring Qualify prospects using clear criteria (budget, authority, need, timeline) to ensure only sales-ready leads are passed to the sales team.

Database & Market Mapping Build and maintain an accurate, well-mapped database of target accounts, industries, and stakeholders in the ERP / SAP space.

CRM & Data Accuracy Ensure all leads, touchpoints, conversations, and updates are 100% documented and updated in the CRM.

Campaign Support & Execution Support email campaigns, LinkedIn campaigns, webinars, and events by building lists, inviting prospects and converting interest into meetings.

Meeting & Demo Scheduling Secure a consistent flow of qualified meetings, demos and discovery calls for the sales team.

Account Nurturing Maintain regular touchpoints with warm and cold leads to move them through the funnel and keep WMS top-of-mind.

Research & Industry Insights Continuously research industry trends, target sectors, and competitor activity to identify new prospecting opportunities.

Performance Tracking & Reporting Deliver weekly reports on leads generated, meetings booked, conversion rates, and pipeline contribution.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, IT, or related field
• 4–5+ years of lead generation or inside sales experience in B2B / IT / ERP / SaaS
• Experience in SAP / ERP / IT consulting environment (highly preferred)
• Proven ability to generate 50–100 qualified leads per month
• Strong exposure to LinkedIn Sales Navigator, cold calling, email campaigns & CRM tools
• Familiarity with GCC and India markets (preferred)
• Highly target-driven and performance-focused

Skills & Competencies