Paid Media Strategist

Position Summary

We are looking for an analytically minded, Digital Media Manager for Social Beat Digital

Marketing Agency to focus on developing, executing, optimize campaign and media planning

across Search, Display, Video & UAC / Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.

We are looking for smart, passionate, and experienced professionals who want to be part of an

innovative team in a rapidly evolving industry with minimum experience of 5 to 6 years.

Key Responsibility Areas

Creating and presenting strategic digital media plans based on sound analytics,

supported by data

To have expertise in google ads and Meta ads

Developing innovative solutions to continuously position as a cutting edge source for

digital media strategy

Deploying appropriate technology platforms to find and engage with key target audience

segments

Create digital media strategy and campaign plans (propose, iterate as needed, and

secure approval from clients)

Develop the annual plan of strategy for the client

Fair understanding off full funnel marketing & therefore lead planning & execution

Can effectively use and guide the team on the use of tools

Mentoring the junior team members.

Manage and engage with client counterparts and internal account teams for key account

assignments

Participate in new business pitches, etc.

Manage & onboard media publishers

Ensure plans are executed flawlessly

Maintain status reports to ensure efficient workflow to meet deadlines and write reports of

key meetings

Lead and manage the budget and client billing process

Skills

5 to 6+ years of experience working in media technology platforms.

Demonstrates understanding of marketing funnels and media planning.

Effective team and time management

Working knowledge of Syndicated tools (GWI, ComScore, GA, GDS, GTM, etc.)

Understanding of optimization platform basis the end goal of the client,

Team player

Thinks Strategically

About Social Beat

Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With

a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are

India's fastest-growing independent digital marketing solutions company and manage 3% of

digital media investment in India Social Beat is a Google Premier Partner, Facebook Business

Partner and works closely with ecosystem partners like Hotstar, Amazon & LinkedIn. With a

focus on growth and ROI, they bring creativity and performance marketing together. They work

as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck,

Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry

and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata

Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram

Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of

creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies,

Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest

Growing Agency by Agency Reporter.