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Copywriter and Content Writer
Copywriter and Content WriterRENÉE Cosmetics • Gujarat, India
Copywriter and Content Writer

Copywriter and Content Writer

RENÉE Cosmetics • Gujarat, India
14 days ago
Job description

Position Overview : We are looking for a talented and versatile Content Writer & PR Specialist to join our team at Renee Cosmetics. This dual-role position combines creative content creation with public relations efforts, focusing on our color cosmetics line. The ideal candidate will have a deep passion for beauty, strong writing skills, and a proven ability to build relationships with media and influencers.

Job Location : Ahmedabad

Onsite Opportunity

Key Responsibilities :

Content Creation :

  • Develop engaging and informative content for our website, blog, social media, and email marketing campaigns.
  • Write compelling product descriptions, promotional copy, and editorial articles that highlight our brand’s unique value propositions.
  • Create multimedia content, including videos, infographics, and visual storytelling elements, to enhance engagement.

Public Relations :

  • Manage media relations and develop press materials, including press releases, fact sheets, and media kits.
  • Build and maintain relationships with beauty editors, bloggers, and influencers to secure product placements and reviews.
  • Coordinate PR campaigns and events, including product launches, trade shows, and influencer partnerships.
  • Strategy Development :

  • Collaborate with the marketing team to develop content and PR strategies that align with overall brand objectives.
  • Conduct market research to identify trends, consumer preferences, and opportunities for brand visibility.
  • Brand Storytelling :

  • Craft compelling narratives that reflect the brand’s identity and mission, ensuring consistency across all channels.
  • Work closely with the design team to create cohesive visual and written content that resonates with our target audience.
  • Social Media Management :

  • Develop and implement social media content strategies to drive engagement and brand awareness.
  • Monitor social media trends and engage with followers to build community and brand loyalty.
  • Analytics and Reporting :

  • Analyze content and PR campaign performance metrics and provide recommendations for improvement.
  • Stay updated on industry trends, competitor activities, and best practices in content marketing and public relations.
  • Qualifications :

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in content writing and public relations, preferably within the beauty or cosmetics industry.
  • Strong portfolio showcasing diverse writing samples, including blogs, press releases, and promotional content.
  • Excellent communication and interpersonal skills with a knack for relationship building.
  • Proficiency in SEO best practices and social media management tools.
  • Strong research skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Passion for color cosmetics and a solid understanding of current beauty trends.
  • What We Offer :

  • A creative and inclusive work environment.
  • Opportunities for professional growth and development.
  • Employee discounts on products.
  • If you’re passionate about the beauty industry and have the skills to create compelling content while driving PR initiatives, we’d love to hear from you!

    Industry Preference : Candidates from Colour cosmetics industry only will be preferred.

    How to Apply : S ubmit your Resume at careers@reneecosmetics.in with subject line designation and location

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    Content Writer • Gujarat, India

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