Hiring || Category Development Lead - Kolkata

Job Description

Location : Mumbai

Department :  New Category Development

Experience :  3+ Years

Employment Type :  Full-Time

About the Role :

We are building a new on-demand service platform, launching with  Chef on Demand ,  Maid on Demand , and  Driver on Demand —similar to Urban Company. We are looking for a highly motivated  Category Lead  to take full ownership of launching and scaling

these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives.

Key Responsibilities :

∙ Build Categories from Scratch :  Set up operations, define service offerings,

pricing, SOPs, and quality benchmarks for chef, maid, and driver services.

∙ Data Mining & Market Research :  Analyze customer behavior, pricing trends, and

supply-demand gaps to create actionable strategies.

∙ On-Ground Execution :  Conduct field visits, gather feedback, and ensure smooth

service delivery with real-time insights.

∙ Service Partner Hiring :  Recruit skilled and verified service professionals and

ensure their onboarding, training, and performance management.

∙ Customer Acquisition :  Design and execute acquisition strategies through digital,

referral, and BTL channels.

∙ ATL & BTL Marketing :  Collaborate with marketing teams for campaigns, local

activations, and brand visibility.

∙ Excel Reporting :  Use Excel for performance tracking, supply funnel analysis,

customer insights, and operations planning.

Qualifications :

∙ Graduates  with relevant experience in category building, operations, or business

development.

∙ Fresh MBA graduates  with specialization in  Marketing, Business Strategy, or

Operations  are welcome to apply.

∙Strong communication, execution skills, and field-readiness are must-haves.

∙Hands-on proficiency in MS Excel is required.

∙Entrepreneurial mindset with the ability to drive performance independently.

Compensation Structure :

∙ Fixed Salary  – Monthly base pay.

∙ Monthly Incentives  – Based on service partner onboarding, category growth, and

customer acquisition.

∙ Performance Bonuses  – Quarterly  /  Half-Yearly  /  Yearly bonuses based on

achievement of business KPIs.

Requirements

Location : Kolkata aGraduates with relevant experience in category building, operations, or business development. ∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. ∙Strong communication, execution skills, and field-readiness are must-haves. ∙Hands-on proficiency in MS Excel is required. ∙Entrepreneurial mindset with the ability to drive performance independently. Department : New Category Development Experience : 3+ Years Employment Type : Full-Time About the Role : We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand—similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. Key Responsibilities : ∙Build Categories from Scratch : Set up operations, define service offerings, pricing, SOPs, and quality benchmarks for chef, maid, and driver services. ∙Data Mining & Market Research : Analyze customer behavior, pricing trends, and supply-demand gaps to create actionable strategies. ∙On-Ground Execution : Conduct field visits, gather feedback, and ensure smooth service delivery with real-time insights. ∙Service Partner Hiring : Recruit skilled and verified service professionals and ensure their onboarding, training, and performance management. ∙Customer Acquisition : Design and execute acquisition strategies through digital, referral, and BTL channels. ∙ATL & BTL Marketing : Collaborate with marketing teams for campaigns, local activations, and brand visibility. ∙Excel Reporting : Use Excel for performance tracking, supply funnel analysis, customer insights, and operations planning. Qualifications : ∙Graduates with relevant experience in category building, operations, or business development. ∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or Operations are welcome to apply. ∙Strong communication, execution skills, and field-readiness are must-haves. ∙Hands-on proficiency in MS Excel is required. ∙Entrepreneurial mindset with the ability to drive performance independently. Compensation Structure : ∙Fixed Salary – Monthly base pay. ∙Monthly Incentives – Based on service partner onboarding, category growth, and customer acquisition. ∙Performance Bonuses – Quarterly / Half-Yearly / Yearly bonuses based on achievement of business KPIs.