Marketing Head (Pharma)

Role Overview : The Marketing Head will lead the overall marketing function of Biotics Lab, driving brand strategy, product growth, digital initiatives, field activation, and promotional activities. The role involves close coordination with Sales, Product Management, HR, and Operations to ensure consistent brand messaging and effective market penetration.

Key Responsibilities

1. Strategic Planning & Brand Management

• Develop and execute annual marketing plans aligned with organizational goals.
• Strengthen brand identity across all divisions and ensure uniform communication.
• Conduct competitor analysis, customer insights, and market trend studies.
• Lead new product launch strategies and branding activities.

2. Product & Campaign Management

3. Sales Coordination

4. Digital Marketing & Communications

5. Training & Development

6. Reporting & Governance

Required Skills & Qualifications

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