Budget Planning for the Respective Rate Area
- Volume achievement
- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
- Prepare the volume scheme and communicate the same to retailers.
- NSV
- Ensure the Net Sales Value achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
- WOD
- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
- Manage the new product launches in the region.
- Activation
- Execute merchandising and promotional programs as per national and regional marketing strategies.
- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
- Ensuring proper usage of brand and promotional elements.
- Responsible for training, development and evaluation of the third-party employees.
- Reports
- Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
- Keep a track on the competitor's activity and report the same to the reporting manager.
- Execution
Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt :
Quality, distribution, visibility, promotion, price and persuasion at the outlet.Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.CommunicationSkills Required
Regional, Budget Planning, Retail Outlet Management, Technical Support Engineer