Performance Marketing Director

🚀Hiring : - Marketing Lead (Performance & Growth) 🚀

📍 Location : Koramangala, Bangalore

🧩 Experience : 5–8 years

🚀 Salary : Upto 20 Lpa

About Us 💬

Bhashsms is one of India’s fastest-growing SME communication & engagement platforms, serving 2,00,000+ businesses with WhatsApp API, SMS, RCS and AI-powered engagement products.

We are scaling toward ₹200 crore / month by 2030 and building a world-class growth engine.

We are now hiring a Marketing Lead who can own performance marketing across Facebook, Google, SEO, landing page optimization, and analytics.

Role Overview 🎯

You will own the entire marketing funnel :

🔹 Lead generation through FB & Google

🔹 CAC optimisation

🔹 Monthly campaign planning

🔹 Landing page conversion improvement

🔹 SEO strategy

🔹 Daily performance dashboards

🔹 Experimentation & rapid A / B testing

Your role directly impacts revenue, CAC, and scaling Bhashsms toward ₹100 crore ARR.

Key Responsibilities 📌

1. Performance Marketing (Facebook & Google) 📈

• Plan, deploy, and optimize campaigns across FB Ads Manager & Google Ads.
• Improve Lead-to-Payment conversion rate by optimizing targeting, creatives, landing pages, and retargeting funnels.
• Maintain CAC targets and push toward continuous reduction.
• Set up A / B tests for creatives, audiences, and landing pages.

2. SEO Strategy & Growth 🔍

3. Analytics & Reporting 📊

4. Landing Page Optimization 🖥️

5. Creative & Messaging 🎨

6. Ownership of ₹15L+ / month Budget 💰

7. Coordination & Leadership 🤝

Ideal Candidate Profile ⭐

What We Offer 🎁

📩 Think you’re the one? Slide your resume to → shrinidhi@bhashsms.com and let’s build something crazy big together. 🚀🔥