Marketing Director
Zara AliteProjectsMohali, Punjab, IndiaCompany Description
Zara is one of the world’s most influential fashion brands, known for redefining how style, culture, and innovation come together.
As part of the Inditex Group, Zara operates in more than 90 countries, blending creativity, fast-moving trends, and customer-centric thinking to deliver fashion that inspires millions every day.
At Zara, we believe in pushing boundaries — in design, in retail, and in the digital experience.
Our teams are curious, collaborative, and passionate about shaping what’s next in global fashion.
Role Description
We’re looking for a Marketing Director to lead Zara’s marketing vision and drive brand growth across global markets.
This leadership role is ideal for a strategic thinker who can balance data with creativity, and storytelling with performance.
You will be responsible for shaping Zara’s brand presence across digital, retail, and social platforms — building campaigns that are modern, emotional, and aligned with our brand identity.
Working closely with creative, e-commerce, retail, and media teams, you’ll transform insights into ideas and ideas into powerful brand experiences.
Key Responsibilities
Lead the development of integrated marketing strategies across digital, retail, and brand channels
Oversee creative campaigns, brand positioning, and global messaging
Manage digital initiatives including paid media, social content, brand partnerships, and influencer collaborations
Work closely with data and consumer insights teams to identify trends and uncover new growth opportunities
Guide seasonal campaign planning, product launches, and omnichannel brand communication
Mentor and inspire a high-performing marketing team
Ensure all marketing initiatives reflect Zara’s design philosophy, brand values, and global aesthetic
Qualifications
7+ years of experience in marketing, brand management, or digital leadership, preferably within retail, fashion, or lifestyle sectors
Strong understanding of digital marketing, paid media, consumer insights, and brand strategy
Exceptional leadership and communication skills
Creative mindset with strong analytical and strategic thinking abilities
Experience managing cross-functional teams in fast-paced environments
Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus)
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