Brand Manager

About the Role :

We are looking for a passionate and strategic Brand Manager to lead and work brand-

building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate will have a solid understanding of consumer behavior, brand

positioning, market research, and go-to-market strategies.

Key Responsibilities :

Brand Strategy s Positioning :

Develop and execute brand strategies to build equity, awareness, and preference in

the market.

Ensure consistent messaging across all communication channels.

Marketing Campaigns :

Plan and manage end-to-end 360° marketing campaigns (ATL, BTL C digital).

Work closely with creative, media, and activation agencies to develop effective

campaigns.

Digital s Social Media :

Drive the brand's digital presence through performance marketing, influencer

collaboration, and content marketing.

Monitor and analyze engagement metrics to optimize reach and impact.

Market Analysis s Insights :

Conduct consumer and competitor research to identify trends and opportunities.

Use data to inform product positioning, pricing, and promotions.

Cross-functional Collaboration :

Work with sales, product, and design teams to align brand objectives with business

goals.

Coordinate with regional teams to implement localized campaigns.

Brand Performance Tracking :

Track brand health metrics and ROI of marketing initiatives.

Prepare regular performance reports and presentations for leadership.