Job Description – Content Creator
Location : Mumbai
About the Company :
Good Seoul is not just a food brand — it’s a cultural experience. We bring the vibrant, bold, and
delicious world of Korean street food to India, celebrating authenticity with a modern twist. We’re
looking for a passionate Social Media Content Creator who can capture the soul of Korea’s
streets and tell stories that connect, engage, and inspire — one post at a time.
Role Overview :
As the Content Creator for Good Seoul, you’ll be the visual and narrative voice of
our brand online. From sizzling Rapokki shots to kitchen recipe prep, from aesthetic plating to
real-time customer reactions — you’ll be responsible for creating content that makes people
crave more than just food.
This role blends creative storytelling, short-form video creation, trend awareness, and cultural
intuition — perfect for someone who’s deeply plugged into food, lifestyle, and digital culture.
Key Responsibilities :
1. Content Creation & Curation.
- Conceptualize and create daily content (Reels, videos, photos, stories, and posts) for
Instagram, YouTube Shorts, and emerging platforms.
Capture behind-the-scenes kitchen moments, customer interactions, food prep, andstreet-style vibes.
Plan, shoot, short-form video content aligned with Good Seoul’s tone — bold, playful,and culture-forward.
Curate and mood-board visual inspiration to keep storytelling fresh, trendy, andauthentic.
Shoot on-ground events and capture BTS2. Campaign & Calendar Execution.
Collaborate with the Social Media Manager and creative teams to execute contentcalendars for product launches, seasonal campaigns, and local events.
Manage timely posting, scheduling, and social storytelling.Create visual narratives around menu drops, pop-ups, collaborations, and culturalfestivals (K-pop, etc.).
Ensure consistent brand voice and look across all social platforms.3. Collaboration & Influencer Support.
Support influencer & creator collaborations — assist in shoot planning, contentcoordination, packaging videos, and repost management.
Be present at events, shoots, and activations to capture dynamic on-ground footage.4. Copywriting & Communication.
Write sharp, on-brand captions, hooks, and scripts for Reels and videos.Collaborate with design and marketing teams to maintain visual-verbal consistency.5. Insights & Growth.
Track engagement, views, shares, and reach — regularly analyze what’s working andwhat’s not.
Stay on top of viral trends, formats, audio tracks, and storytelling styles — adapt them forGood Seoul’s unique identity.
Pitch new content ideas, experiments, or series that help grow engagement and brandlove.
Key Skills & Attributes :
Excellent eye for food styling, composition, and visual storytelling.Strong at short-form video creation and design aesthetics.Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects)is a plus
Prior experience with DSLR shooting and lightingOrganized, self-driven, and creatively resourceful under tight timelines.Preferred Experience :
2 to 3 years minimum of content creation experience, ideally in food, lifestyle, oryouth-centric brands.
Background in media, communication, design, or visual arts is a bonus.Prior experience working in brand marketing or content agencies is a plus.Generated content for Genz / Gen Alpha groupCulture Fit : You'll thrive at Good Seoul if you...
Find beauty in food — the sizzle of a grill, the swirl of sauce, the steam rising off hotdumplings.
Love Korean culture — from street food to K-pop to cultural festivals.Think in content — always spotting a story worth capturing.Are agile, curious, and thrive in fast-paced, experimental environments.Have a street-smart creative energy — confident, bold, and always evolving.Please Note : Looking for Immediate Joiners only from Mumbai Location.
