Referral Marketing Director

Job Role : Referrals & Partnerships

Location : Mumbai

About the Role :

We are seeking a strategic, well-connected, and growth-oriented Head of Partnerships & Referral Growth to drive new customer acquisition through ecosystem alliances and referral programs.

This role will lead end-to-end partnership development with e-commerce, fintech, wealth-tech, and consumer internet players, while also building and scaling referral and ambassador programs that turn users and partners into acquisition engines.

The ideal candidate combines relationship-building skills, growth mindset, and business understanding — capable of unlocking scalable, measurable growth through collaborations and community-led referrals.

Key Responsibilities

1. Partnership Strategy & Execution

• Develop and own the strategic roadmap for partnerships — identifying, negotiating, and activating alliances across e-commerce, consumer apps, fintechs, and other relevant ecosystems.
• Drive co-branded, cross-sell, and integration-based partnerships to generate leads, customers, and brand visibility.
• Build a steady acquisition pipeline through corporate alliances, loyalty programs, reward platforms, and digital ecosystems.

2. Referral Marketing & Community Growth

3. Cross-Functional Collaboration

4. Analytics & Optimization

Key Skills & Competencies

Qualifications

Success Metrics