Social Media Marketing Specialist

About the Role : We’re seeking a dynamic and results-driven Social Media Marketing Manager  to lead our digital presence and performance marketing initiatives. Based in Indore, the ideal candidate will bring creativity, analytical thinking, and a hands-on approach to managing high-impact campaigns across multiple platforms.Key Responsibilities : Develop and execute performance-driven social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)Plan, run, and optimize paid media campaigns with a focus on ROI, CAC, and lead generationManage content calendars, posting schedules, and engagement plans to build and grow our online communityCollaborate with design and content teams to produce high-quality, visually appealing creativesProvide input on design and copy to ensure consistency with brand tone and objectivesCreate and edit short-form videos and reels to boost organic and paid reachTrack performance metrics and prepare insightful reports with recommendations for optimizationStay up-to-date with industry trends, emerging platforms, and new tools to innovate our marketing approachRequirements : 2–5 years of experience in social media marketing, with a strong background in performance marketingProven track record of managing and scaling social campaigns with measurable successStrong understanding of Meta Ads, Google Ads, and platform-specific toolsSolid eye for visual content and design aestheticsBasic to intermediate video editing skills (e.g., for reels, ads, and promos)Strong communication and project management skillsAbility to work independently in a fast-paced, creative environmentPreferred Tools : Meta Business Suite, Google Ads Manager, Canva, Google Analytics, etc.Why Join Us?Work with a creative, passionate and national award winning teamFreedom to experiment and lead initiativesCompetitive salary and growth opportunitiesCollaborative, startup-like work culture in the heart of Indore