Role Purpose :
The Business Manager - EBOs will own the end-to-end vertical of Exclusive Brand Standalone Stores (COCO, Omni-channel & Franchise).
The role demands leadership across business development, sales operations, merchandising, and marketing activation, ensuring alignment with corporate strategy and continuous growth in revenue, profitability, and customer experience.
Key Responsibilities :
Business Ownership & Strategy :
- Drive P&L ownership of the EBO vertical (COCO, Omni-Channel + Franchise).
- Formulate and execute strategies to increase topline, profitability, and market penetration.
- Align store expansion with brand strategy - oversee new store feasibility, location scouting, ROI modeling, and launch execution.
Sales & Operations Leadership :
Monitor monthly and seasonal sales targets across geographies, ensuring consistent achievement.Drive channel KPIs : LFL growth, ASP, SSPD, NPS, sell-through, and markdown optimization.Implement strong store audit and SOP adherence mechanisms (operations, VM, staff productivity).Merchandising & Assortment :
Oversee seasonal merchandise planning and allocation in coordination with central buying & merchandising teams.Ensure stock rotation, ageing management, and optimal assortment at store level to maximize sell-through.Use money-mapping principles to minimize dark zones and improve display efficiency.Marketing & Promotions :
Work in close coordination with MarCom to roll out store-level promotions, campaigns, and regional activations.Monitor campaign ROI, footfall uplift, and conversion metrics.Support new product launches and ensure VM execution is aligned with brand identity.Team Leadership & Development :
Lead and mentor a team of Area Managers, Sales Ops, and Merchandising staff .Build strong franchise partner relationships, ensuring alignment with brand standards and business goals.Drive performance culture with regular reviews, dashboards, and capability-building initiatives.Candidate Profile :
10-15 years of experience in Retail / Apparel / Lifestyle industry, with proven success in managing EBO networks (COCO + Franchise).Strong commercial acumen with exposure to P&L ownership, business development, and merchandising.Demonstrated ability in leading large teams across geographies.Deep understanding of retail operations, customer experience, and sales analytics.Excellent stakeholder management (internal & external - landlords, franchisees, and partners).MBA / Master's in Retail / Fashion Management from reputed institute preferred(ref : iimjobs.com)