Job Description : Content Writer (B2B Specialist)
Position Overview
We are seeking a talented and creative Content Writer with 3+ years of experience, specializing in B2B content. The ideal candidate will have a strong knack for creating compelling, informative, and results-driven content tailored to professional audiences. You will collaborate closely with our marketing team to develop content that positions our clients as a thought leader, drives engagement, and generates leads in the B2B space.
Key Responsibilities
- Content Creation : Develop high-quality content, including blog posts, white papers, case studies, eBooks, newsletters, and social media posts tailored to B2B audiences.
- Research : Conduct in-depth research to understand industry trends, target audience pain points, and competitor strategies to create insightful content.
- SEO Optimization : Integrate SEO best practices to ensure content ranks well on search engines and attracts organic traffic.
- Thought Leadership : Write and contribute to thought leadership articles, op-eds, and reports that reflect the brand’s expertise in its industry.
- Editing & Proofreading : Ensure all content is polished, error-free, and aligns with brand tone and style guidelines.
Qualifications
Bachelor’s degree in English, Communications, Marketing, or a related field.3+ years of proven experience in content writing, specifically in the B2B domain.Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse B2B content.Familiarity with B2B industries and the ability to write for various professional audiences.Proficiency in SEO principles and keyword optimization.Excellent collaboration and communication abilities.Understanding of and other professional social platforms as a content distribution channel.Background in industries like technology, finance, healthcare, or SaaS is a plus.If you’re passionate about crafting impactful B2B content that drives business results, we’d love to hear from you!