Talent.com
This job offer is not available in your country.
AVP- Growth - Consumer Finance

AVP- Growth - Consumer Finance

DMI Finance Private Limitednew delhi, delhi, in
24 days ago
Job description

JOB PURPOSE

Responsible for driving growth of lending business (disbursals, conversion rate, etc. ), APP growth- Installs, MAU, customer retention, Up-Sell / X-Sell of products, with a key focus on funnel management, acquisition costs , and PnL of the business.

PRINCIPAL ACCOUNTABILITIES

Growth Marketing Strategy & Execution

  • Develop and execute comprehensive product marketing strategies to drive X-Sell / Up-Sell of various financial products.
  • Collaborate with the Brand team to create persuasive and impactful marketing campaigns that align with the company's brand positioning and objectives.
  • Craft clear and compelling product messaging and positioning for the products / services, ensuring consistent and effective communication across all marketing channels.
  • Leverage digital marketing channels, social media, and other platforms to enhance brand visibility, engage the target audience, and drive higher customer acquisition.
  • Key aspects of the role include identifying growth opportunities, working with stakeholders across the company, developing compelling, data-driven insights, recommendations, and operationalizing execution plans. The role requires managing by influence, working with ambiguity, and driving measurable change.

Monetization & P&L Management

  • Accountable for P&L as a part of the Annual Operating Plan for few categories.
  • Identify levers / initiatives to grow the category within the target P&L
  • Manage the marketing budget across channels and ensure blended CAC is within the target range.
  • Drive retention strategies & drive higher DAU, MAU & reduce Churn.

    • Customer Lifecycle Management

  • Maximizing the customer lifetime value by managing the lifecycle & increasing retention
  • Increase the X-Sell ratio for both the Credit & Fee products.
  • Monitor funnel metrics (CTR, Reach & Conversion rate) and implement growth hacks through optimizing user experience, content, messaging, and communication optimization to reduce leakages in the funnel.

    • Loyalty, Referral Program & Monetization :

  • Design, manage, and optimize the app’s loyalty program to increase user retention and repeat usage.
  • Develop and execute an effective referral program to drive organic acquisition and user advocacy.
  • Track and analyse user behaviour to enhance reward mechanisms, gamification elements, and incentives.
  • Collaborate with analytics and product teams to continuously refine loyalty and referral strategies based on performance.
  • Drive monetization on APP through the sale of third-party products like insurance, fixed deposits, lead generation models, affiliate marketing, etc.

    • Analytics & Reporting :

  • Use tools like Webengage, firebase, playstore or equivalent for performance tracking and insights.
  • Generate actionable insights from user data to inform future growth and engagement strategies.
  • Present detailed reports on KPIs, campaign effectiveness, and strategic recommendations to senior leadership.
  • Conduct A / B testing to optimize user journeys and conversion funnels
  • Leverage data analytics for customer segmentation and personalized user experiences
  • Creative comprehensive dashboards with the help of analytics team to measure all app growth, activation, and reactivation trends

    • Qualifications

  • 7-8 years of post-MBA experience in a digital tech company working in digital growth, app marketing, or product growth role
  • Must have knowledge of the following tools- WebEngage / MoEngage / Clevertap, Adobe / Google Analytics, Google Playstore / Firebase etc., SQL, Tableau etc.

    • Work Experience

  • Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns
  • Knowledge of end-to-end campaign management on CDP tools like webengage & performance management
  • Experience in running loyalty & referral programs along with its P&L management
  • Ability to effectively communicate across stakeholders across functions and positions
  • Strong Analytical Skills & business acumen
    • Create a job alert for this search

    Avp • new delhi, delhi, in