Content Lead

Role Description

Since its inception Zensciences has always led its engagement through content and the depth

of understanding the business of a client. Content is the X factor that leads solutioning and it is

also important to know that content and storytelling is how most of our clients differentiate

themselves in the market. Remember, you are in the business of ideas and marketing. Not just

writing.

The Content Lead is responsible for working with the design and account management team of

the respective business units to build high-quality solutions to ‘solve for’ the client ‘problem

statement’.

Responsibilities : 1. Solutions :

You are responsible for building solutions / ideas and content strategy, doing

competition studies, including messaging and writing. You are accountable for the

complete ownership of any form of content for a particular client. You are also to

research, write, edit, provide reviews, feedback or content recommendations and

insights based on client needs. Also please stay current. Know your clients business

deeply, their share price, know the markets, market trends etc.

2. Delivery & Ops Mgmt

Ensure availability of team members to finish the job, on time. Ensure the right people

are hired, trained for the accounts in the business. Ensure utilization of the people

within the team is 100%. You will ensure TAT is adhered to for assets created by each

team member

3. Quality :

Reduce rework to minimum or zero. Ensure briefing and work planning is done

effectively and work is done in line with the expectations. You will need to get and

record client appreciation of the work for yourself and the team. Ensure all content is

safe to publish, checked and is true. Zero tolerance for copy / typo errors and

plagiarism. Content writing has to be contextual, and has to have storytelling, rather

than just writing.

4. Innovation :

In partnership with the account and design leads, identify opportunities and risks for

delivering content solutions, including identifying opportunities for up-sell. Implement

and use tools that enhance productivity

5. Team management & Training :

Manage, mentor, coach, uplift, train. Also weed out the bottom 10% religiously. Reward

the top 5%. Build a level 2 team, to take over your role.

6. Responsiveness & Communication :

Collaborate actively with clients, internal teams and other similar stakeholders to ensure

that content supports the business outcomes desired by clients. If an account manager

is slacking, pick up the phone and talk to the client. Be as front-facing as the AM / AD

7. Zen values

Challenge the status quo. And imbibe and live the Zen value system.