Manager - Omnichannel

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands.

Responsibilities

• Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals.
• Conduct periodic brand-specific campaign performance reviews to assess execution, identify high / low-performing tactics, and guide optimization decisions.
• Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns.
• Apply advanced methodologies to assess campaign performance across digital, field, and media channels.
• Challenge conventional approaches and recommend innovative, data-driven strategies.
• Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders.
• Oversee teams responsible for KPI dashboards

Qualifications