Manager - Digital Marketing

Manager – Digital Marketing

About The Role

At Purplle, growth is in our DNA. We're on the lookout for a Digital Marketing Manager who can own user acquisition end-to-end and fuel our next wave of scale. You'll be the go-to person for paid growth — strategizing, executing, and optimizing campaigns that drive millions of installs and keep users coming back.

If you love working in a high-energy, fast-paced startup environment where data, creativity, and hustle collide — this one's for you.

What You'll Do

Run app marketing & remarketing campaigns that directly move the needle on growth.

• Monitor performance daily, optimize relentlessly, and ensure we're smashing targets.
• Build region-specific campaigns — factoring in local culture, trends, and seasonal shifts.
• Partner with agencies & internal teams to design and deliver high-impact campaigns.
• Own KPI tracking, reporting, and insights — you'll know the numbers better than anyone.
• Analyze performance, creatives, and funnels to unlock the next big growth lever.
• Keep an eye on competitors and benchmarks — and make sure we're always ahead.
• Manage budgets with precision (because growth = smart spending too).

What We're Looking For

About Company

Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.

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