Paid Search - B2B, SA360, Apple Search

Role Name - Paid Media

Executive - 1 to 3 Years - 7 LPA

Shift - 7.30 PM to 4.30 AM

Location - Mumbai ( Andheri East )

Hybrid work

Please note - WE DON'T CONSIDER RELOCATION.

Skills required - Google ads , Apple search , Microsoft Ad search.

Key Responsibilities :

Internal

Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting

Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds

Troubleshoot issues / concerns and work with online partners to resolve as needed

Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps

Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools

Perform in-platform maintenance and optimizations

Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities

Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns

Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients

Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements

Exhibit the ability to anticipate and solve problems

Customers

Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process

Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape

Drive high-value customers to interact with our clients’ products and services

Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges

Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

Keep pace with search engine and PPC industry trends and developments

Core understanding and knowledge across digital media landscape and where paid search intersects

Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

Manage relationships with search engine partners

Ensure process and activation best practices are used across select group of accounts

Mentors Coordinator and Associate level team members regarding SEM best practices and internal processes

Support internal training and development initiatives specific to SEM best practices and internal processes

What you’ll bring (knowledge, skills, and / or experience) :

Knowledge

Agency knowledge

B2B Marketing – Client Knowledge

B2B Marketing – Industry

B2B Marketing – Media Activation

B2B Marketing – Media Planning

B2B Marketing – Vendor landscape

Active listening

Ad platforms : Google / YouTube, Microsoft Ads

Analytics platforms : Google Analytics, Adobe Analytics

Challenge mediocrity

Commercially astute

Eye for detail

Organized

Other platforms : Asana, Basis, Nexelus

People management

Presentation skills

Prioritizing

Problem-solving

Solutions oriented

Stakeholder management

Storytelling

Upwards management

Experience

3+ years experience in a digital marketing environment, agency and / or client experience

3+ years experience with paid search platforms