Role Overview
The Growth Manager will be responsible for driving customer acquisition, retention, and revenue growth across our website and e-commerce / quick commerce platforms. This role combines data-driven marketing, performance optimization, and cross-functional collaboration to deliver consistent growth.
Key Responsibilities
- E-commerce & Website Growth
- Own and scale sales on our D2C website (Shopify / WordPress etc.)
- Optimize website funnels, improve conversion rates, and increase repeat purchases.
- Plan and execute website campaigns (offers, bundles, luxury gifting promotions).
- Quick Commerce & Marketplaces
- Manage and grow presence on Zepto, Blinkit, Instamart, Amazon, Flipkart, Nature’s Basket etc.
- Negotiate placements, ad spends, and promotional campaigns with platform teams.
- Track platform-specific KPIs (CTR, AOV, CAC, ROI).
- Digital Marketing & Growth Hacking
- Drive performance marketing campaigns (Google Ads, Meta, Affiliate, Influencers).
- Work with agencies / vendors to optimize ROAS & CPA .
- Develop strategies to increase organic traffic & SEO visibility .
- Analytics & Reporting
- Monitor sales dashboards and create weekly / monthly growth reports.
- Track CAC, LTV, repeat purchase rate, churn, AOV, CTR .
- Use insights to iterate campaigns and improve ROI.
- Cross-Functional Collaboration
- Work with Branding, Operations, and Customer Support to ensure a smooth customer journey.
- Align with supply chain teams to ensure stock availability on platforms .
Key Skills & Qualifications
3–6 years of experience in e-commerce growth, digital marketing, or performance marketing .MBA from a Tier 1 college preferred.Strong understanding of D2C websites, quick commerce, and marketplace dynamics .Proficiency in Google Ads, Meta Ads, SEO tools, Google Analytics, and CRM platforms .Ability to work with data dashboards and make decisions backed by analytics.Excellent negotiation skills with platforms and agencies.Prior experience in FMCG, luxury brands, or beverages is a plus.