Content Specialist

Job SummaryThis is a full-time, on-site role located in Gurugram, responsible for the end-to-end management and execution of the brand's digital content strategy. The Content Specialist will drive brand visibility and engagement by developing compelling narratives, producing high-quality visual content (including photography and videography), and managing distribution across all key digital channels, particularly social media (Instagram, LinkedIn, etc.). This role requires a blend of creative production skills, strategic planning, and data-driven optimization to ensure all content aligns with brand objectives and maximizes audience reach and interaction.Key Responsibilities- Strategy & Optimization : Develop and execute the overall digital content strategy, utilizing Social Media Optimization (SMO) to maximize organic reach and engagement.- Content Production : Lead the creation of high-quality, original visual content (photography / videography) and write engaging, platform-optimized copy.- Planning & Execution : Own and manage the comprehensive, cross-platform content calendar, ensuring timely delivery and resource allocation.- Performance Analysis : Track KPIs, analyze platform data, and translate insights into continuous optimization and integration of digital trends.- Community & Brand : Actively manage and grow the online community, fostering positive interactions, and ensuring strict adherence to brand guidelines.- Collaboration : Coordinate with internal design and marketing teams to align content projects with broader organizational goals.Qualifications & Skills- Proven expertise in Content Strategy development and execution, aligned with brand objectives.- Strong foundation in Social Media Marketing and Social Media Optimization (SMO) principles.- Excellent communication skills, both verbal and written, essential for effective collaboration and authentic brand storytelling.- Proficiency in writing engaging and effective content for diverse social media and digital platforms.- Strong organizational skills and proven ability to manage multiple projects, competing priorities, and deadlines effectively.- Mandatory Strong Plus : Demonstrated experience and proficiency in visual content creation, including Photography and Videography.- Knowledge of social media analytics platforms (e.g., Meta Business Suite, LinkedIn Analytics), digital trends, and best practices is required.- Bachelor’s degree in Marketing, Communications, or a related field is preferred.