Email Marketing Manager

Position Overview :

The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A / B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.

Key Responsibilities :

Campaign Strategy and Execution :

Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.

Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.

Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.

Audience Segmentation & Personalization :

Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.

Implement personalization strategies within email campaigns to increase open and conversion rates.

Optimization & Reporting :

Conduct A / B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.

Track and analyze email performance metrics, providing insights and recommendations to enhance performance.

Prepare and present monthly / quarterly reports, analyzing campaign success and areas for improvement.

Automation and Workflow Management :

Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.

Create and manage automated workflows that improve the customer journey from awareness to loyalty.

Compliance and List Management :

Maintain and manage a clean and engaged subscriber database.

Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.

Collaboration and Cross-Functional Support :

Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.

Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.

Requirements :

Bachelor’s / Master's degree in Marketing, Communications, Business, or a related field.

8+ years of experience in email marketing, with a strong portfolio of successful campaigns.

Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.

Strong analytical skills and the ability to interpret data to make informed decisions.

Familiarity with A / B testing methodologies and optimizing campaigns based on performance insights.

Excellent written and verbal communication skills, with a keen eye for detail.

Knowledge of email compliance regulations, including CAN-SPAM and GDPR.

Preferred Skills :

Experience with HTML / CSS for email templates.

Knowledge of other CRM platforms or marketing automation tools.

Strong understanding of digital marketing and customer lifecycle.