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Shopper Marketing
Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India30+ days ago
Job type
- Quick Apply
Job descriptionDevelop and execute shopper marketing strategies aligned with business objectives, category priorities, and consumer insights. Identify key shopper trends, behaviors, and barriers through market research and data analysis. Create and implement impactful trade marketing programs, including in-store activations, promotions, and visibility strategies. Collaborate with sales, brand, and category teams to ensure consistent communication and alignment across functions. Establish strong relationships with retail partners to maximize brand presence and promotional effectiveness. Manage budgets, track ROI, and optimize marketing investments to ensure maximum impact. Analyze campaign performance, generate insights, and recommend improvements for future initiatives. Monitor competitive activities and develop strategies to maintain a competitive edge at the point of sale.
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Marketing • Chennai, Tamil Nadu, India
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