Marketing Manager

Position Overview : Marketing Manager

The Marketing Manager will be responsible for conceptualizing, planning, and executing marketing strategies that enhance the visibility, reputation, and admissions growth of Cambridge Court Group of Schools (CCGS). This role requires a blend of strategic thinking, creativity, and executional excellence to ensure CCGS is positioned as the premier choice for quality education in the region and beyond.

The Marketing Manager will work closely with the Director, School Principals, and Admissions team to ensure brand consistency, create impactful campaigns, and drive measurable outcomes across all marketing channels (offline & online).

Key Responsibilities (KRA)

• Brand Management & Positioning
• Strengthen and manage the CCGS brand identity across all touchpoints.
• Create a differentiated positioning highlighting academic excellence, infrastructure, global outlook, and holistic development.
• Ensure brand guidelines are followed consistently across digital and offline mediums.
• Admissions & Enrollment Marketing
• Drive student enrollment campaigns through targeted marketing activities.
• Plan & execute seasonal admission drives (open house, parent engagement sessions, counselor tie-ups).
• Collaborate with admissions teams to ensure seamless lead nurturing from inquiry to enrollment.
• Digital Marketing & Social Media
• Develop and implement digital marketing strategy (SEO, SEM, paid ads, content marketing).
• Lead the school's presence on social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Generate engaging, value-driven content – reels, campaigns, testimonials, and thought leadership posts.
• Monitor analytics, engagement, and conversions to optimize performance.
• Event Management & PR
• Plan and execute major school events (Annual Day, Fests, Sports Day, Career Fairs, Parent Orientation, Teacher's Day campaigns).
• Coordinate PR efforts, media coverage, and influencer collaborations to enhance visibility.
• Build strong relationships with press, education journalists, and local communities.
• Advertising & Collateral Development
• Conceptualize and execute ATL & BTL campaigns (newspaper ads, radio spots, outdoor hoardings, brochures, flyers).
• Ensure creative and impactful design of admissions brochures, banners, prospectus, newsletters, etc.
• Stakeholder Communication
• Develop communication strategies for parents, alumni, and external stakeholders.
• Maintain a regular flow of communication with prospective parents through newsletters, WhatsApp campaigns, and direct outreach.
• Market Research & Competition Tracking
• Track competitors' positioning, pricing, campaigns, and offerings.
• Research latest K12 education marketing trends to keep CCGS ahead of the curve.
• Provide monthly insights and recommendations to management.
• Team & Vendor Management
• Manage a small marketing team (executives, interns, creatives) and external agencies / vendors.
• Ensure cost-effective vendor negotiation and ROI-focused execution.

Key Performance Indicators (KPI)

Desired Candidate Profile

Reporting Structure

Skills Required

Event Management, Market Research, Content Marketing, Advertising, Sem, Crm, Seo, Analytics