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Meta Ads and Google Ads Expert (1-2 years Experience)

Meta Ads and Google Ads Expert (1-2 years Experience)

Keystone Center for Innovation & Teacher EducationLucknow, IN
17 hours ago
Job description

We’re looking for a hands-on digital marketer with 1–2 years of experience who understands how to build, run, and scale paid campaigns and grow organic engagement through smart, consistent execution.

This role needs someone who knows how to make ads work, optimize them without burning the budget, and isn’t afraid to get into the backend of ad platforms, analytics dashboards, and social media tools. You’ll also contribute to broader digital efforts across content, email, SEO, and website updates.

Key Responsibilities

Paid Campaigns (Performance Marketing)

  • Plan, run, and optimize Meta and Google Ads campaigns
  • Track and manage ad budgets and performance metrics (CTR, ROAS, CPL, CAC, etc.)
  • Test ad creatives, audiences, and landing pages regularly
  • Generate weekly campaign performance reports

Social Media

  • Create monthly content calendars across Instagram, , YouTube, and Facebook
  • Post, schedule, and monitor daily content
  • Engage with followers and respond to messages / comments
  • Track performance using insights and analytics tools

    • Content & SEO

  • Coordinate with designers / writers to execute campaign creatives
  • Update blogs, website pages, and metadata for SEO
  • Monitor keyword trends and optimize on-page content

    • Analytics & Reporting

  • Use Google Analytics, Meta Business Suite, and other tools to track traffic, conversions, and engagement
  • Share monthly digital performance reports and insights

    • Other Digital Tasks

  • Run email campaigns
  • Support landing page creation and A / B testing
  • Explore new tools to automate and scale efforts

    • You’re a Good Fit If You…

  • Have at least  1–2 years  of real hands-on experience in running paid campaigns and managing brand social handles
  • Are confident using tools like  Google Ads, Meta Ads Manager, Google Analytics, Canva, Mailchimp, and Wix.
  • Think beyond vanity metrics, you track what matters
  • Can write clean, simple, on-brand copy for ads and posts
  • Are organised, proactive, and able to juggle multiple campaigns at once
  • Stay updated with new trends in digital marketing

    • Nice-to-Have (Not Mandatory)

  • Experience with influencer outreach or reels editing
  • Familiarity with Google Tag Manager or setting up events for tracking
  • Experience with B2B or education-sector campaigns

    • How to Apply

    Send us your resume, 2–3 campaign examples (social post or ad campaign), and a short note about one campaign you’re proud of and why. You can email to careers@kcite.in

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    Google Ads Expert • Lucknow, IN