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Content Strategist

Content Strategist

AltudoIndia
30+ days ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest growing companies in America by Inc. 5000 and honoured in the Deloitte Technology Fast 500 North America.

We offer Content Strategists the opportunity to shape impactful digital experiences for leading global brands. You'll work at the intersection of strategy, creativity, and technology-collaborating with cross-functional teams to craft content that drives engagement and results. We invest in your growth through continuous learning, certifications, and hands-on exposure to enterprise platforms like Sitecore. Our culture values innovation, autonomy, and recognition, giving you the space to own your work and make a measurable impact. With a diverse, global team and a strong focus on personalized digital journeys, Altudo is where strategic thinkers thrive.

Core Responsibilities

  • Develop and execute data-driven content strategies aligned with client objectives and customer needs.
  • Conduct content audits and gap analyses to identify improvement areas and opportunities.
  • Research and derive insights from competitive content strategies from direct competitors (to our clients), and from other good performers in lateral industries.
  • Redesign Information Architecture for better usability, semantic clarity, and understandability by (both) search engines and Gen AI summarization engines.
  • Collaborate with UX, design, SEO, and development teams to deliver cohesive digital experiences.
  • Prepare on-page content strategy for best scan ability and dialogue flow.
  • Prepare user journey content strategy, in conjunction with UX and creative teams.
  • Work with UX to test understandability of information architecture, and effectiveness of sequential content (across user journey steps)
  • Prepare content mapping and content editorial documentation to help BA's and development teams complete content migrations.
  • Create and manage editorial calendars, content maps, governance documents, and writing style guides.
  • Ensure content strategy fosters SEO best practices and supports performance goals (traffic, engagement, conversion).
  • Measure content effectiveness using existing tools (like GA4) and novel approaches (like Gen AI analysis) to provide actionable insights about improving entire content types, or specific pieces of content.
  • Oversee content governance by developing quality standards and consistency in tone, voice, and style.
  • Stay updated on industry trends, emerging technologies, and content marketing innovations.
  • What will I bring to the team?

  • Command of the English language.
  • Information Architecture and content modeling skillset.
  • Content effectiveness analysis skillset.
  • Ability to "sell" a specific content strategy to client stakeholders.
  • 5+ experience in content strategy, information architecture, content creation, and / or content governance.
  • Excellent writing and editorial skills with the ability to adapt tone and voice across platforms.
  • Excellent command of Gen AI platforms, when used as aids for content analysis and content synthesis.
  • Proficiency in SEO principles, keyword research, and content performance analysis (GA4, GSC, SEMrush, etc.).
  • Some hands-on experience with CMS platforms like Sitecore or WordPress.
  • Familiarity with customer journey mapping and persona-based content planning.
  • Excellent collaboration and communication skills to work cross-functionally with design, UX, SEO, and development teams.
  • Ability to think strategically, manage multiple projects, and deliver high-quality content in a fast-paced environment.
  • What's in it for you?

  • Be a key player in crafting data-driven, performance-focused content strategies for global brands.
  • Collaborate with UX, SEO, and design teams to deliver seamless and impactful digital experiences.
  • Leverage Gen AI, GA4, and SEO tools to optimize content effectiveness and user engagement.
  • Shape scalable content ecosystems through smart information architecture and governance.
  • Thrive in a fast-paced, innovation-driven environment where your strategy drives real business impact.
  • About Altudo

    Altudo is an award-winning customer experience consulting firm with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among India's top 50 Best Companies to Work For in 2022 and 2023 by the Great Place to Work Institute. It is also certified as a great workplace for women and millennials.

    Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances with Sitecore (Platinum), Microsoft, BigCommerce, and Adobe.

    Learn more about us at

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