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Search Engine Optimization Lead

Search Engine Optimization Lead

ConfidentialBengaluru / Bangalore, India
4 days ago
Job description

About The Job

At TripleDart , we are cognizant of solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. We tend to have a soft corner for clients who share our values by promoting flexibility and accountability. Currently, our portfolio includes a profound range of 100+ VC-backed SaaS companies.

Beyond work, we'd boast about our culture and how we live by the 'People First' mantra. One of the ways we act out our culture amidst the team is by having a strict no-tolerance policy towards micromanaging and by paying fair compensation to all our resources so that no one in the organization makes any less than what they truly deserve. We have been experiencing unprecedented growth in the near past and genuinely need your expertise to fulfill our vision.

One-liner about this role : Responsible for driving the success of SEO and content projects for our SaaS clients.

Job type : Full-time; On-site (Bangalore)

Key Responsibilities

  • End-to-End Project Management : Oversee the entire lifecycle of SEO and content projects, from planning and strategy development to execution, monitoring, and reporting.
  • Talent Selection : Identify and onboard writers who are well-suited for each project, considering factors such as subject matter expertise, style, and tone.
  • Stakeholder Alignment : Foster collaboration and ensure that all team members and stakeholders are working cohesively towards achieving project goals.
  • Quality Control : Collaborate closely with editors and writers to maintain high-quality content standards, ensuring accuracy, relevance, and alignment with client objectives.
  • Timely Delivery : Keep a sharp eye on project timelines and deadlines, ensuring that all deliverables are not only of high quality but also delivered on time.
  • Client Engagement : Build and maintain strong relationships with clients, engaging with them proactively to understand their evolving needs and preferences.
  • Build reporting dashboards, set targets, forecast business impacts, and track performance and learnings from all client accounts.
  • Analyze changes in organic traffic and conversions, and communicate project wins, challenges, and insights to clients and internal teams.
  • Collaborate with fellow strategists to experiment with and refine new strategies and tactics to achieve client success.
  • Utilize tools like Google Analytics, Google Search Console, Ahrefs, Screaming Frog, Surfer SEO, and Keywords Everywhere for strategy; and manage projects with tools like Notion, Airtable, Loom, Slack, and Google Drive.

Client Management Responsibilities

  • Prioritize driving revenue KPIs such as SQLs, demos, and MRR over vanity metrics like visibility, clicks, and leads, aiming for at least a 10% month-over-month growth.
  • Work closely with our Customer Success Manager and Senior Project Manager to ensure regular and consistent communication with clients, with a minimum of bi-weekly calls.
  • Prepare and deliver thorough quarterly business reviews (QBRs), featuring detailed analytics and actionable insights.
  • Build and maintain strong client relationships to foster trust and long-term collaboration with both the C-Suite and our primary points of contact.
  • Lead the onboarding process for new clients and effectively manage the transition from Sales to Strategy.
  • KPIs (Key Performance Indicators)

  • Deliverable Quality : Measure the quality of the content and SEO results, using metrics like organic traffic growth, keyword ranking improvements, and content engagement.
  • Client Escalations : Aim to reduce or eliminate client escalations by addressing potential issues proactively and maintaining open lines of communication.
  • Client Retention : Focus on client satisfaction and retention rates as a measure of the agency's overall performance and client relationships.
  • Who You Are

  • You have a deep understanding of business and a curiosity about how it operates. As an SEO and growth strategy expert, you effectively communicate to executive stakeholders how a successful SEO strategy translates to tangible business impact.
  • You excel at defining and owning a strategic roadmap, as well as executing it. You work cross-functionally with both internal and external teams to drive progress and achieve goals.
  • You are versatile and adaptable. This role encompasses both Lead Strategist and Account Manager responsibilities, positioning you as the 'quarterback' for your portfolio. You call the shots, delegate to analysts, and rally the team around a shared vision for each client.
  • You learn from your mistakes, continually develop new skills, and adapt quickly. You are agile, learn on the go, and ask for or offer help when needed.
  • You take full ownership of your projects and thrive in a performance-driven environment. You prioritize the most impactful work for both the client and the business.
  • You are an independent worker and leader. You set and achieve your own goals, communicate your progress, and ask for help when necessary, but you thrive in autonomy.
  • You are organized and detail-oriented. You can manage multiple projects and responsibilities with multiple people simultaneously.
  • You are an excellent verbal and written communicator. You can present to executives (CEOs, CMOs, and VPs) and dive into the details with other SEO and growth professionals and analysts. You operate effectively at both high-level and detailed perspectives.
  • Benefits

  • You will master the skills to design, implement, and communicate growth strategies at the executive level.
  • You will develop programs that utilize SEO, content marketing, conversion optimization, and demand generation to drive business results for multiple fast-growing and well-known tech companies.
  • You will refine your executive presence and communication skills, becoming comfortable and confident in presenting to and pitching C-suite executives.
  • You will have opportunities to take on more responsibility and contribute to the growth of the business.
  • You will have the option to join us for annual team retreats and workshops.
  • Transparency : We openly discuss management decisions with our team, including work culture, OKRs, and financial optimization.
  • Flexible Work : 5-day work week with the freedom to work during any timezone.
  • Health Benefits : Company-paid health insurance policy.
  • Skills Required

    Slack, google drive , Airtable, Content Marketing, Google Analytics, Google Search Console, Seo

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