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Area Sales Executive [17 / 10 / 2025]

Universal Corporation LimitedIndia

11 hours ago

Job description

Job Title

Area Sales Executive – GT1

Location : Hubli, Karnataka

Reports to : Area Sales Manager / Regional Sales Head

Key Objectives

Key Responsibilities

Sales & Target Achievement

Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade)

Monitor sales numbers and take corrective action when targets are not being met.

Prepare sales forecasts, and sales plans for assigned area.

Channel & Distributor Management

Identify, onboard, and manage distributors / sub-distributors within the territory.

Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).

Maintain strong relationships with trade customers (kiranas, general stores, etc.).

Customer Coverage & Market Penetration

Develop beat plans / route plans to ensure good coverage of outlets.

Identify new outlets & potential trade points and open them.

Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.

Trade Promotions & Visibility

Execute trade / dealer promotions, schemes, offers as per company policy.

Ensure in-store visibility through merchandising, signage, POS materials, etc.

Keep eye on competitor activities (product launches, offers, pricing) and report.

Reporting & MIS

Maintain daily / weekly / monthly reports for sales, visits, orders, collections, competitor data, etc.

Use CRM / sales tools to update leads, opportunities, customer feedback, etc.

Customer Service & Feedback

Handle customer complaints / issues in the trade channel promptly.

Ensure stock fulfillment and follow-up delivery & payment collection.

Team / Stakeholder Coordination

Coordinate with marketing, supply chain, finance for smooth operations.

Work closely with the area sales manager for strategy, feedback, market insights.

Area Sales Executive • India