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Sowparnika Projects - Offline Media Planner & Activation Role

Sowparnika Projects - Offline Media Planner & Activation Role

Sowparnika Projects and Infrastructure Pvt LtdBangalore, India
30+ days ago
Job description

Key Responsibilities : offline media planner & activation

Offline Media Planning & Buying :

  • Develop media plans based on project launch goals, budget, and TG (target group).
  • Plan and buy space in traditional media channels such as :
  • Newspapers (local and national)
  • Outdoor (hoardings, billboards, gantries)
  • Radio, Cinema ads, and Magazines
  • Coordinate with media agencies and vendors for execution and rate negotiations.
  • Monitor media performance and share post-campaign reports.
  • BTL Activation & On-ground Marketing

Plan and execute on-ground events like :

  • Mall activations, society outreach, RWA campaigns
  • Roadshows, kiosk setups, and walk-in events
  • Property expos and real estate fairs
  • Liaise with production agencies for branding collaterals, standees, booths, and setup logistics.
  • Manage permits, manpower, and branding consistency at every activation site.
  • Budgeting & Vendor Management
  • Track budgets, ensure cost efficiency, and evaluate vendor performance.
  • Handle vendor onboarding, coordination, and payment process.
  • Lead Generation & Footfall
  • Plan media and activations to optimize leads and site visit conversions.
  • Integrate offline efforts with digital campaigns to amplify impact.
  • Support CRM in tracking campaign-wise lead sources and attribution.
  • Reporting & Documentation :

  • Prepare campaign performance reports with footfall, enquiries, and ROI.
  • Document post-activation learnings and 3-6 years of experience in offline media planning, preferably in real estate, retail, or event management.
  • Key Skills :

  • Strong local market knowledge and media vendor networks
  • Understanding of TG profiling and media effectiveness
  • Excellent coordination, negotiation, and execution skills
  • Ability to work under pressure with tight deadlines
  • (ref : iimjobs.com)

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