Key Responsibilities : offline media planner & activation
Offline Media Planning & Buying :
- Develop media plans based on project launch goals, budget, and TG (target group).
- Plan and buy space in traditional media channels such as :
- Newspapers (local and national)
- Outdoor (hoardings, billboards, gantries)
- Radio, Cinema ads, and Magazines
- Coordinate with media agencies and vendors for execution and rate negotiations.
- Monitor media performance and share post-campaign reports.
- BTL Activation & On-ground Marketing
Plan and execute on-ground events like :
Mall activations, society outreach, RWA campaignsRoadshows, kiosk setups, and walk-in eventsProperty expos and real estate fairsLiaise with production agencies for branding collaterals, standees, booths, and setup logistics.Manage permits, manpower, and branding consistency at every activation site.Budgeting & Vendor ManagementTrack budgets, ensure cost efficiency, and evaluate vendor performance.Handle vendor onboarding, coordination, and payment process.Lead Generation & FootfallPlan media and activations to optimize leads and site visit conversions.Integrate offline efforts with digital campaigns to amplify impact.Support CRM in tracking campaign-wise lead sources and attribution.Reporting & Documentation :
Prepare campaign performance reports with footfall, enquiries, and ROI.Document post-activation learnings and 3-6 years of experience in offline media planning, preferably in real estate, retail, or event management.Key Skills :
Strong local market knowledge and media vendor networksUnderstanding of TG profiling and media effectivenessExcellent coordination, negotiation, and execution skillsAbility to work under pressure with tight deadlines(ref : iimjobs.com)