Audience Syndication Specialist

Key Responsibilities

• Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
• Document audience components in the audience tracker, including :
• Audience name
• Audience size
• Platform syndication
• Frequency of syndication
• Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
• Syndicate audiences
• to digital platforms and ensure they align with campaign strategies.
• Communicate with media team members (programmatic, social, and search) when appropriate, including :
• Audience name
• Date of syndication
• Ensure audience syndication happens as planned, making necessary extensions if required.
• Conclude audience syndication by stopping syndication when it is no longer needed.
• QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
• Input and update tickets, including escalations as necessary.
• Collaborate with media leads to address questions and provide clarity on audience syndication.
• Perform manual updates for Bing syndication when contracts include this requirement.

Required Skills & Qualifications

Skills Required

Project Management, Digital Marketing, Microsoft Excel, Communication Skills, Qa