Compelling Content Creator

Content Writer Job Description

We are seeking a skilled Content Writer to join our creative team.

The ideal candidate is passionate about research, uncovering engaging untold stories, and crafting service-driven long-tail stories that parents will reference time and time again.

This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow our organic website traffic and position us as thought leaders in the baby care and maternal wellness space.

The successful candidate will ideate and write compelling sleep and wellness-based blogs, website copy, Google ads, product / service descriptions, and more.

• Ideate and write content that resonates with parents and caregivers.
• Explore and implement opportunities to develop new content formats.
• Identify valuable older content that can be updated for current audiences.
• Work with the growth team to review and update metadata throughout the website and blog.
• Collaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions.
• Track U.S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized.
• Metrics-driven approach to writing content meant to reach a wide audience.
• Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents' needs.