S&C Global Network - AI - CDP - Marketing Analytics - Analyst

Key Duties and Responsibilities :

• Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch / AEP Web SDK, Google Tag Manager, Tealium iQ.
• Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
• Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry.
• Deep expert level knowledge of GA360 / GA4, Adobe Analytics / Customer Journey Analytics. End-to end configuration of these tools for digital assets.
• Assess and audit the current state of a client's marketing technology stack (Mar Tech) together with a solutions architect.
• Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation / reporting dashboard.
• Conduct stakeholder interviews and gather business requirements.
• Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
• Coordinate with website developers for Analytics integration, data layer implementation.
• Implement tags for websites / apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
• Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
• Manage ad pixels, third-party tags for digital campaigns.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
• Work with / as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites / apps), tailored to the client's needs. Able to integrate multiple Mar tech tools.
• Ensure analytics are consistently implemented across digital properties.
• Provide hands-on support and platform training for our clients.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Project management expertise for sprint planning.

Professional & Technical Skills :

Skills Required

Powerbi, Data Visualization