SEO Analyst

Key Responsibilities

1. Develop Optimization Strategies to Improve Search Engine Rankings

• Conduct comprehensive website audits to identify technical, on-page, and off-page SEO issues.
• Research and analyze competitors to develop effective keyword and backlink strategies.
• Implement and optimize meta tags, headers, alt text, and other on-page SEO elements.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
• Coordinate with web developers to improve site structure, speed, mobile usability, and crawlability.

2. Execute Tests, Analyze Data, and Identify Trends for Maximum ROI

• Design and conduct A/B tests on landing pages, site layout, and content.
• Analyze website metrics, traffic patterns, and user behavior to identify improvement areas.
• Use tools like Google Analytics, Google Search Console, SEMrush, or Moz to track and report SEO performance.
• Provide actionable insights based on data analysis to refine SEO strategies and maximize ROI.

3. Manage SEO Campaign Expenses, Budgeting, and Cost Reconciliation

• Plan and allocate budgets effectively for SEO campaigns.
• Collaborate with the finance team to project monthly SEO expenses and report discrepancies.
• Track paid campaigns to ensure alignment with overall SEO goals.
• Prepare monthly and quarterly reports outlining campaign performance, budget adherence, and ROI.

4. Collaboration

• Work closely with editorial and marketing teams to integrate SEO into content creation and marketing initiatives.

Educational Qualification & Experience

• Bachelor's degree in any discipline.
• Proven experience in SEO with a track record of successful optimization strategies.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
• Strong analytical skills and data-driven thinking.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Up-to-date knowledge of the latest SEO trends and best practices.

Skills Required
Keyword Research, Data Analysis, a/b testing, Google Analytics