Marketing Manager

Application Requirement :

To proceed with your application for this position, please complete the mandatory Pre-Assessment Quiz using the link below :

👉https : / / forms.gle / MHHydVtTkssZArtr6

Role Summary

We’re looking for a Marketing Manager to own demand generation and customer engagement across PlayAll venues. This role blends on-ground activation, CRM management, customer experience, and performance tracking to drive bookings, academy enrollments, and occupancy across centers. You’ll be the bridge between digital marketing, events, and operations — ensuring every venue stays buzzing with players.

Key Responsibilities

• Agency & Digital Oversight : Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI.
• On‑ground Demand Initiatives : Plan and execute weekly / monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy.
• Events & Partnerships : Work with the Events team to conceptualize and deliver weekly events; partner with schools, corporates, and local communities to generate sustained demand.
• Reporting with Events Team : Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions.
• Lead Customer Support : Own CS SLAs (first response, resolution), FAQs / macros, feedback loops to fix recurring issues, and CS quality checks.
• Manage CRM : Build journeys for first-to-second booking, renewals, win-backs, and referrals; run WhatsApp / SMS / email campaigns with tight targeting and tracking.
• Occupancy Ownership : Forecast, track, and deliver overall venue occupancy targets; coordinate with Ops / Events to fill shoulder hours and optimize pricing / promos.
• Must-Have Qualifications
• 3–5 years in consumer growth / marketing with on-ground execution experience.
• Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement.
• Strong Hindi & English; comfortable with weekend / event timings; on-ground execution mindset.

What We Offer

Nice-to-Have

About Us

PlayAll Sports is a Sports Technology and Infrastructure company. PlayAll serves 65,000+ customers every month across 30 sports complexes and works with corporate clients like HCL, KPMG, & American Express. PlayAll also provides sports technology and infrastructure solutions to institutions and corporates. For more details, visit – https : / / www.playall.in