We’re looking for a full-stack growth marketer who can own and scale acquisition engine across both paid and non-traditional channels. This is a high-ownership, high-impact role ideal for someone who blends analytical depth with creative distribution instincts.
What You’ll Bring to the Table
1. Strong Performance Marketing Foundation
You deeply understand how to run and scale paid acquisition across :
- LinkedIn, Meta, Google
- Industry-specific legal platforms
- Retargeting, attribution, CAC optimisation
- Landing pages, audiences, funnels, and experimentation
You know how to turn paid channels into predictable, scalable growth engines .
2. A Broad, Creative Distribution Mindset
You think beyond Google + Meta. You know how to unlock new surfaces of growth such as :
Newsletters & Substack collaborationsWebinars, expert AMAs, and panel conversationsNiche legal communities and professional groupsCo-marketing with SaaS partnersFounder branding, thought leadership, and content amplificationLegal-tech influencers, podcasts, and association partnerships3. Hands-On Ownership
You don’t wait for resources. You :
Set up and run campaigns yourselfWork with design / content teamsManage budgets with disciplineExecute fast, iterate fasterWhat You’ll Do
1. Own Paid Performance Marketing
Lead LinkedIn, Meta, Google, and vertical channel campaigns end-to-endRun structured A / B tests across audiences, creatives, messaging, and landing pagesReduce CAC while increasing qualified demo volumesBuild a scalable, predictable paid acquisition engine2. Expand Into New, High-Signal Growth Channels
Unlock non-traditional acquisition pathways :Substack partnershipsPodcasts, YouTube creators, KOLsBar associations & legal groupsWebinars, industry events, niche communitiesCo-marketing with complementary SaaS platformsTurn experiments into repeatable channel playbooks3. Strengthen Our Content + Distribution Engine
Partner with brand marketing to amplify :LinkedIn founder / brand thought leadershipLong-form blogs, product storytellingLegal AI insights + trend contentEnsure content reaches the right legal audiences, in the right channelsSupport high-quality webinars, workshops, and product sessions4. Funnel Management & Measurement
Build dashboards tracking acquisition → activation → conversionPartner with product to strengthen key conversion momentsEstablish clarity in ROI, attribution, and channel performance5. Cross-Functional Collaboration
Work closely with founders on category design and market positioningAlign with product + sales on messaging, segmentation, personasUse market insights to sharpen channel strategy & targetingWhat Success Looks Like (in Your First 6 Months)
You have :
Improved CAC efficiency across core paid channelsScaled LinkedIn + Meta with meaningful demo upliftAdded 1–2 new, high-signal acquisition channelsBuilt a repeatable, high-leverage content distribution engineDelivered weekly reporting with clear attribution & growth metricsEstablished yourself as the go-to owner for growth and acquisitionWhat You’ll Bring (Must-Have)
4–8 years in growth / performance marketing (SaaS / tech / startups preferred)Hands-on operator with deep knowledge of LinkedIn, Meta, Google AdsStrong command of segmentation, retargeting, landing page optimisationExperience managing budgets and scaling omnichannel performance programsData-driven mindset with comfort working with dashboards & CAC / LTV modelsAbility to blend paid + organic channels for holistic growthCreative thinker who can find and scale non-obvious distribution pathsComfortable working with founders and senior leaders in fast-paced environmentsBonus Points
Experience marketing to US / UK SMBs or professional servicesUnderstanding of credibility-driven sectors (legal, consulting, finance)Background in subscription or PLG growth motionsPrior experience at early-stage or high-growth startups