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Senior Manager Brand Marketing

Senior Manager Brand Marketing

ConfidentialBengaluru / Bangalore, India
9 days ago
Job description

Role Overview

The Digital Marketing Manager at Xiaomi India will drive all aspects of digital marketing to maximize brand visibility, accelerate new product launches, and deliver business growth across online channels. This role requires strong expertise in performance marketing, strategic campaign planning, cross-channel execution, and analytical optimization to deliver high ROI in a fast-paced FMCD environment

Key Responsibilities

Strategy & Planning

  • Develop and execute comprehensive digital marketing strategies aligned with Xiaomi's business and product launch objectives
  • Plan, budget, and oversee omnichannel digital campaigns, including Google Ads, Meta Ads, e-commerce marketplace ads, DV360, and other programmatic platforms
  • Lead media planning and media buying activities, optimizing spending across digital touchpoints.

Campaign Management

  • Set up, manage, and optimize paid marketing campaigns on Google, Meta (Facebook, Instagram), Flipkart, and other e-commerce channels
  • Execute programmatic buying through DV360 and other DSPs; leverage audience segmentation and advanced targeting
  • Track and maximize campaign performance based on KPIs like ROAS, CAC, CPL, LTV, and conversion rates

    • Analysis & Optimization

  • Analyze trends, consumer insights, and competitive landscape to identify growth opportunities and inform marketing strategy
  • Use analytics tools (GA4, Meta Business Suite, Appsflyer) to report, interpret, and optimize campaign results.
  • Lead A / B testing and creative experimentation across ad creatives, landing pages, and funnels.

    • Product Launches & Innovation

  • Partner with product and creative teams to drive successful digital launches of new products and categories
  • Collaborate with cross-functional teams (Growth, Brand, Content, Product) to ensure integrated launch campaigns.
  • Identify and test emerging platforms, channels, and acquisition tactics.

    • Leadership & Collaboration

  • Manage, mentor, and inspire a high-performing digital marketing team.
  • Collaborate with external agencies, media partners, and technology vendors to execute and scale marketing programs.
  • Present campaign strategies, learnings, and results to internal stakeholders and senior leadership.

    • Preferred Attributes

  • Experience managing multi-crore digital budgets
  • Strong project management and organizational skills.
  • Creative and data-driven with a passion for innovation.
  • Campaign Reporting & communication to top management regarding the performance of projects
  • Experience in omni-channel brand building within a high-growth environment

    • Qualifications :

  • MBA from a recognized institution
  • Minimum 10-12 years of hands-on digital marketing experience in FMCD, FMCG, or agency background
  • Deep expertise in Google Ads, Meta Ads, and running programmatic campaigns via DV360
  • Proven experience with e-commerce platform advertising (Flipkart)
  • Advanced skills in media planning and media buying across multiple digital channels
  • Strong analytical abilities with experience using tools such as GA4, Meta Business Suite, or Appsflyer
  • Demonstrated success in launching new products through digital go-to-market campaigns
  • Excellent communication, reporting, presentation, and stakeholder management skills
  • Up-to-date with the latest industry trends, technology platforms, and regulatory requirements
  • Experience managing large digital budgets and optimizing for maximum ROI
  • Team leadership and cross-functional collaboration capabilities
  • Creative, data-driven, and detail-oriented approach to campaign management

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    Skills Required

    Google Ads, Dv360

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    Senior Brand Manager • Bengaluru / Bangalore, India