Global Audience Analytics Manager

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As an Audience Analytics Manager, you will play a critical role in shaping BCG's audience understanding by conducting deep-dive landscape analyses of our first-party audience data. Sitting at the intersection of CRM data management and audience insights, you will serve as a vital link that will also liaise across various stakeholder group to do a discovery of the audience landscape..

You will be responsible for exploring, querying, and interpreting contact data to identify gaps, patterns, and strategic opportunities in our current audience landscape. The dashboards, reports, and insights you develop will directly inform targeting strategies, persona refinement, and audience prioritization across the global marketing ecosystem.

KEY RESPONSIBILITIES

Audience Landscape Analysis

• Analyze the current state of BCG's audience data across CRM, Marketing Engine, Marketo and other contact sources, engagement data, and data available across external enrichment platforms.
• Identify data gaps, inconsistencies, and opportunities for expansion in key segments (e.g., C-level, priority industries, functions).
• Support strategic audience profiling by mapping the existing coverage across regions, industries, and buyer personas.

CRM Querying & Audience Data Investigation

Reporting & Dashboard Development

Cross-functional Collaboration

Documentation & Best Practices

What You'll Bring

Who You'll Work With

You will work closely with members of Marketing Analytics and collaborate with BCG's CX, content, and digital marketing teams to refine audience insights and enhance marketing effectiveness. Additionally, you will partner with data science, analytics, and IT teams to improve data infrastructure and marketing analytics capabilities.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. for more information on E-Verify.

Skills Required

Tableau, Power Bi, Salesforce, zoominfo , Dynamics