Demand Generation Manager

Responsibilities

• Design and execute comprehensive campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement, ensuring personalized and targeted approaches for specific verticals and account segments.
• Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising.
• Continuously test and refine strategies by running A / B tests on messaging, creative, channels, and campaign tactics to maximize engagement and conversion rates.
• Work independently and collaboratively with the marketing, business development, sales, and customer success teams to ensure cohesive execution of ABM and demand generation strategies.
• Execute across paid, owned, shared, and owned media including email, social, blog, content hub, webinars, SEO, PPC, digital and in-person events.
• Leverage 6sense, Bombora, G2, and TrustRadius intent data to inform account-based marketing campaigns and content creation for target personas in our key buying committees.
• Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
• Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with the overarching growth strategy.
• Share and demonstrate our core values : Empathy, Transparency, and Innovation
• Consistently apply growth mindset behaviors : curiosity, analysis, outside-the-box thinking, networking, and deep ownership.

Qualifications