Executive – CRM & Marketing Automation

About Frost & Sullivan

Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes. Learn more about Frost & Sullivan : https : / / www.frost.com / about /

About the Role

As an Executive – CRM & Marketing Automation Team , you will play a critical role in managing and optimizing Frost & Sullivan’s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success.

Responsibilities :

• Lead Qualification : Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
• Database Management : Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
• Industry Categorization : Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
• Stakeholder Collaboration : Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
• Process Documentation : Develop and update CRM process documentation and training materials.
• Research for Database Development : Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
• Insights Generation : Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

Required Competencies :

We are seeking a motivated and detail-oriented individual who possesses :

Why Join Frost & Sullivan?

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Equal Opportunity Employer

Frost & Sullivan is committed to creating an inclusive work environment. We recruit and hire without regard to race, religion, gender, marital status, age, disability, national origin, or sexual orientation.