Performance marketing manager

Company Description

Enter HOOKABA - where your LED wearables become a canvas for your emotions, connecting your inner and outer worlds! At HOOKABA, we believe fashion goes beyond your choice of clothing and accessories; it's connected deeply to your self-expression, reflecting who you are and what you stand for. Whether you're feeling bold and adventurous, calm and serene, or somewhere in between, there's a HOOKABA product for you. With our Innovative Designs and Premium Materials, express yourself in style wherever life takes you.

Role Overview :

We are looking for an experienced and data-driven Performance Marketing Manager to develop, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has a strong grasp of current marketing tools, analytical ability, and a proven track record of driving measurable ROI, customer acquisition, and growth.

Key Responsibilities :

1. Strategy & Planning

Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook / Instagram), YouTube, LinkedIn, and other paid platforms.

Plan and manage budgets to ensure maximum ROI and efficient CAC (customer acquisition cost).

Conduct market research, competitor analysis, and audience segmentation.

2. Campaign Management

Set up, manage, and optimize paid campaigns (Search, Display, Shopping, Social, App Install, Remarketing, etc.).

Continuously A / B test ad creatives, landing pages, bidding strategies, and targeting options.

Collaborate with design, content, and product teams to create high-performing ad creatives and copy.

3. Analytics & Optimization

Track, measure, and analyze campaign performance using Google Analytics, Ads Manager, and attribution tools.

Monitor key metrics such as CTR, CPC, CPM, ROAS, CAC, and LTV to drive data-backed decisions.

Generate weekly / monthly reports and share insights with stakeholders.

4. Growth & Innovation

Identify new channels and growth opportunities (Affiliate, Influencer Marketing, Programmatic, etc.).

Stay updated with platform changes, digital trends, and best practices.

Implement automation tools for campaign efficiency and scaling.

Key Skills & Qualifications :

Bachelor’s degree in Marketing, Business, Communications, or a similar field.

3–6 years of experience in performance marketing or digital advertising.

Hands-on experience with Google Ads, Facebook Business Manager, Google Analytics, and marketing automation tools.

Strong analytical skills and proficiency in Excel / Data Studio.

Experience in e-commerce, D2C, or startup environments is a plus.

Creative mindset with a strong understanding of audience behavior and storytelling in ads.

Excellent communication, time management, and project management skills.

Success Metrics / KPIs :

ROI / ROAS on campaigns

Reduced CAC and improved LTV

Conversion rate and lead quality

Budget efficiency and scaling performance

Growth in revenue, traffic, and brand visibility

Please do not apply here if you are looking for fancy corporate office, organized way of working

But please apply

If you are looking to make an impact

If you are willing to work directly with Founder

If you are willing to invest your time and energy today for hopeful exponential growth tomorrow

Ability to handle high-pressure situations and manage time efficiently