Director of Content & Creative

Company Description

Kadence, owned by Cresurge Private Limited, is India's largest homegrown musical instrument brand. With over 2 million customers and a selection of more than 500 types of instruments, Kadence caters to musicians of all levels and genres.

Job Description : Content Head

You will lead and manage all content produced and published across digital, e-commerce, and social media platforms. This role requires strong leadership, creative direction, and end-to-end execution capabilities.

Key Responsibilities :

1. Content Strategy & Planning

Collaborate with brand heads to understand campaign objectives, key products, and promotional priorities.

Develop detailed content plans aligned with brand goals and upcoming launches.

Ensure content across all platforms maintains consistent quality, messaging, and brand identity.

2. Team Management

Lead and manage a team of editors, cinematographers, and content creators.

Oversee daily workflow, ensure efficiency, and maintain high productivity levels.

Review and guide the team’s output to ensure top-quality delivery.

3. Shoot Execution

Plan and coordinate complete shoot setups, including :

Model / artist selection

Makeup artists and stylists

Props and set design

Location and logistics

Be present during all shoots to ensure perfect framing and smooth execution.

Sit through the edits and guide the post-production team to achieve premium-quality output.

4. Social Media & Platform Content

Plan, oversee, and execute all social media content : video, photo, reels, short-form, long-form.

Ensure timely delivery of content and consistent posting across platforms.

Maintain high creative standards and ensure the team meets deadlines.

5. Content Performance and Insights

Track performance of Kadence content and iterate based on data and user feedback

Share performance updates with brand and leadership teams.