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Lead - Marketing And Business Development (Ultra Pure Water Segment)

Lead - Marketing And Business Development (Ultra Pure Water Segment)

VA TECH WABAG LTD.Tamil Nadu, India
1 day ago
Job description

Job Summary :

We are seeking a highly experienced and dynamic Senior Marketing & Business Development professional to lead growth initiatives within the Ultra Pure Water (UPW) segment. The ideal candidate will have a deep understanding of water purification technologies, industrial applications, and the ability to develop and execute strategic marketing and sales plans. This role demands a visionary leader with a strong technical background and proven business acumen to drive market expansion, build client relationships, and increase revenue.

Job location - Chennai, Pune, Noida.

Key Responsibilities :

Business Development :

  • Identify and develop new business opportunities in the Ultra Pure Water market across industries such as semiconductor, pharmaceuticals, power generation, and microelectronics.
  • Build and maintain strong relationships with key stakeholders, OEMs, distributors, and end-users.
  • Lead sales strategy formulation and execution to achieve revenue targets and market share growth.
  • Conduct market research and competitive analysis to identify trends, customer needs, and emerging technologies.
  • Collaborate with R&D and product teams to tailor solutions that meet customer requirements and market demands.
  • Negotiate contracts, pricing, and commercial terms with clients to maximize profitability.
  • Develop proposals, presentations, and pitches for new business opportunities.

Marketing :

  • Develop and implement comprehensive marketing strategies and campaigns to promote Ultra Pure Water products and services.
  • Position the company as a market leader through thought leadership, technical seminars, trade shows, and digital marketing initiatives.
  • Create marketing collateral, case studies, whitepapers, and product datasheets tailored for various customer segments.
  • Collaborate with sales teams to generate qualified leads and support customer engagement.
  • Monitor marketing performance metrics and ROI, adjusting strategies as necessary.
  • Manage branding and communications for the Ultra Pure Water segment.
  • Qualifications :

  • Bachelor’s or Master’s degree in Chemical Engineering, Environmental Engineering, Mechanical Engineering, or related field. MBA preferred.
  • Minimum 15-20 years of experience in marketing and business development within the water treatment or Ultra Pure Water industry.
  • Strong technical knowledge of Ultra Pure Water systems, technologies (e.g., RO, EDI, UV, filtration), and industry standards.
  • Proven track record of driving sales growth and business expansion in industrial water treatment markets.
  • Excellent negotiation, communication, and interpersonal skills.
  • Strategic thinker with the ability to translate market insights into actionable business plans.
  • Ability to work cross-functionally with engineering, product development, and operations teams.
  • Willingness to travel as needed.
  • Key Competencies :

  • Market and customer focus
  • Strategic planning and execution
  • Sales and negotiation skills
  • Technical expertise in water purification
  • Leadership and team collaboration
  • Analytical and problem-solving skills
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    Marketing Lead • Tamil Nadu, India

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