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Creative Strategist – Meta Ads

Creative Strategist – Meta Ads

ConfidentialHyderabad / Secunderabad, Telangana, India
8 days ago
Job description

About Us

We are a performance marketing agency focused on scaling e-commerce brands with measurable

results. Our campaigns are built at the intersection of data, storytelling, and creativity. We're now

looking for a Creative Strategist for Meta Ads to join our team and play a pivotal role in crafting ad

strategies that convert while staying ahead of trends.

Role Overview

As a Creative Strategist, you'll own the creative direction for Meta Ads across multiple brands.

You'll research audiences, build hooks, structure ad angles, and work with designers / editors to

deliver ad creatives that balance storytelling with performance marketing. You'll also constantly

analyse data to refine strategies and ensure scaling opportunities are not missed.

Key Responsibilities

  • Develop ad concepts, storyboards, and campaign structures aligned with brand goals.
  • Create hooks, angles, and messaging frameworks tailored to specific target audiences.
  • Monitor cultural, social, and platform trends to identify content opportunities.
  • Work closely with performance marketers to align creatives with audience insights, offers, and

funnel stages.

  • Partner with designers, editors, and copywriters to transform ideas into scroll-stopping creatives

    • (videos, statics, carousels, UGC).

  • Provide clear briefs and references that guide the production team.
  • Build a creative testing roadmap—ensuring we're testing hooks, formats, and storytelling styles

    • regularly.

  • Collaborate with media buyers to align creative strategy with ad spend allocation.
  • Track creative performance across campaigns (CTR, thumb-stop ratio, CPA, ROAS).
  • Identify winning creative patterns and scale them into new iterations.
  • Run post-mortems on underperforming creatives to learn and improve.
  • Maintain a creative library with categorised concepts, angles, and results.

    • What We're Looking For

  • Deep understanding of Meta Ads ecosystem and how creative impacts performance.
  • Strong storytelling ability and knack for writing hooks that capture attention in 3 seconds.
  • Experience in structuring UGC-style ads, trend-based content, and direct-response creatives.
  • Ability to interpret data (CTR, CPC, CPA, ROAS) and derive creative insights.
  • Skilled at giving clear, actionable feedback to editors / designers.
  • Strong knowledge of content trends across Instagram & Facebook.

    • Nice-to-Have Skills :

  • Hands-on experience in editing short-form video content.
  • Understanding of DTC / e-commerce consumer psychology.
  • Prior experience working with influencers or UGC creators.
  • Knowledge of creative testing frameworks like Hook vs Angle vs CTA testing.

    • KPIs for Success

  • Increase in creative success rate (percentage of winning ads).
  • Consistent delivery of new, testable creatives each week.
  • Improved thumb-stop ratio & CTR across campaigns.
  • Positive contribution to overall ROAS and scaling performance.

    • Role Details

  • Position : Full-time / Contract (depending on candidate)
  • Location : Remote / Hybrid (flexible)
  • Compensation : Competitive, based on experience

    • This role is perfect for someone who's half marketer, half creator—you love spotting trends, but you

    also care deeply about numbers and results.

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    Skills Required

    Direct-response creatives, Creative testing frameworks, UGC-style ads, Meta Ads

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    Creative Strategist • Hyderabad / Secunderabad, Telangana, India