Marketing executive (Female)

Job Description

mail : - info@naukripay.com

marketing executive plans, executes, and manages campaigns to promote a company's brands, products, or services by developing strategies, creating marketing materials, conducting market research, managing digital and traditional channels, and analyzing performance. Key responsibilities include content creation, social media management, campaign coordination, and data analysis to drive brand awareness and achieve business goals. Strong communication, creativity, organizational skills, and a solid understanding of marketing techniques are essential for this role.

Key Responsibilities

Campaign Management :

Plan, coordinate, and execute marketing campaigns across various channels, including digital (social media, email) and traditional media.

Content Creation :

Develop creative and engaging marketing copy for newsletters, advertisements, product pages, and promotional materials.

Market Research :

Conduct research to understand customer preferences, identify target audiences, and analyze competitor products.

Digital Presence :

Manage social media accounts, update website content using a CMS, and contribute to the company's online presence.

Brand Building :

Work to increase brand awareness and build strong relationships with customers.

Collaboration :

Work with other teams, such as sales and graphic designers, to ensure consistent brand messaging and successful campaign execution.

Reporting and Analysis :

Track campaign performance, analyze data, and provide reports to measure effectiveness and inform future strategies.

Essential Skills and Qualifications

Education :

A bachelor's degree in marketing, business, or a related field is often required.

Communication Skills :

Excellent verbal and written communication skills are crucial for crafting marketing materials and liaising with stakeholders.

Creativity :

The ability to develop innovative ideas for content and campaigns is vital for standing out.

Organization :

Strong planning, organization, and time management skills are necessary to manage multiple projects and deadlines.

Commercial Awareness :

A good understanding of business goals and commercial realities is important for developing effective marketing strategies.

Technical Skills :

Proficiency in web analytics tools, social media platforms, and content management systems (CMS) is often required.